My name is Sancho Sortoviro. For most of my life, I’ve wondered just how big a role luck plays in attaining great success.

We are often told that great success is the result of tremendous talent or extraordinary effort.

But if we really listen to what highly accomplished people have to say about their achievements, we will find that most of them (the honest ones, anyway) acknowledge that a big part of their success can be attributed to just plain luck.

Most of us have also been told that we make our own luck, that luck is the residue of hard work and design, or that luck is what happens when preparation meets opportunity.

If these things are true, then shouldn’t it be possible to define some principles and practices that might better enable us to avail ourselves to luck?

Success is never certain, but it is always possible. Between possibility and certainty is a spectrum of probability. And while we can’t make the possible certain, we can certainly make the possible probable.

Horace Walpole coined the word “serendipity” to describe the occurrence and development of events by chance in a happy or beneficial way.

I added the suffix “-ism” because I was searching for a word that could describe a process for making the possible more probable by systematically conditioning and positioning ourselves to benefit from life’s innumerable chance occurrences.

I’m not an expert, or a guru, or a coach. I’m just a facilitator. This blog is simply one way to share my own research, insights, and opinions with others as I refine this process I call serendipitism.

I hope you’ll join me on the journey.

Much luck,

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