How Your Emotions Influence Opportunity Evaluation

Ideas are not opportunities.

We often have great ideas, but for us to determine whether an idea represents a genuine opportunity for us, we must assess several internal and external factors.

Does this idea relate to my interest or vision? Does it suit my knowledge, skills, and experience? Do I have the resources to support its development? Does this idea have the potential to generate revenue, or to produce some other desired benefit? Are there any major personal, financial, market, legal, or regulatory obstacles that would prevent me from implementing this idea?

And sometimes we will evaluate an idea and see its opportunity, only to ultimately decide that it might be a great opportunity for someone, but that it isn’t suitable for us. At least not at the time.

Many people – most notably entrepreneurs – may be quite adept at the sum and substance feasibility analysis of opportunity evaluation. But they may entirely overlook the impact that their own emotions can have on this evaluative process.

How to Rehearse Your Senses

Stimulating serendipity requires us to be sensitive to our environment. We need to be alert and aware, notice changes, observe others, make connections, and recognize opportunities.

We use perception to understand our environment, and our senses are how we provide the raw data needed for perception.

Our powers of perception are critical to stimulating serendipity, and perception is driven by sensory input. Therefore, we can elevate our powers of perception by improving the quality of sensory data we gather.

7 Serendipity Strategies

A substantial amount of recent published research related to serendipity comes from the field of information science. Often, this research is focused on ways that digital environments might be designed to support serendipitous information discovery.

Whether the environment is virtual or physical, there are a lot of similarities between information-seeking behavior and opportunity-seeking behavior. Therefore, many of the strategies that can help digital information seekers experience serendipity more often can be employed by opportunity seekers as well.

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