Entrepreneurial Alertness

Entrepreneurial Alertness for Everybody

Entrepreneurship is essential to economic development and prosperity.

Entrepreneurs create jobs and wealth, fuel income and economic growth, increase productivity and market competition, respond to unmet market needs, change how we live and work, and drive innovation.

But for entrepreneurship to contribute so much to the economy, entrepreneurs first have to recognize opportunity. The ability to see opportunity where others don’t is sometimes referred to as entrepreneurial alertness.

Cognition, Opportunity, and Learning a New Language

English has a wider global reach than any language in history.

It has become the world’s lingua franca in a range of domains, including business, politics, science, technology, academia, and entertainment.

On top of that, real-time language translation technology continues to get faster and more accurate.

Why, then, would a native English speaker in today’s world want or need to learn another language?

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