Entrepreneurial Alertness for Everybody
Entrepreneurship is essential to economic development and prosperity.
Entrepreneurs create jobs and wealth, fuel income and economic growth, increase productivity and market competition, respond to unmet market needs, change how we live and work, and drive innovation.
But for entrepreneurship to contribute so much to the economy, entrepreneurs first have to recognize opportunity. The ability to see opportunity where others don’t is sometimes referred to as entrepreneurial alertness.
